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From Dream to Reality - How a Rad Mama Set Up a Successful Childrenswear Brand

Posted by The Canningvale Team on

Learn how one Mama proved to the world and mainly to herself that you can do whatever you want when you put your heart into it.

As part of our Get Inspired series, we’ve been interviewing strong, innovative and inspiring women. This week we interviewed the woman behind Frankie & Taj. Established in Brisbane, Australia in 2016 from one Mama’s love of rad designs and organic cotton. We spoke to Stacey Ngapera, the founder of Frankie & Taj, about how she started her own business as a stay-at-home mum, her achievements and her personal style.

Tell us a little about yourself.

I’m Stacey, Mama to one Taj + two fur babies as well as a future wife to my partner Pedro. We are based in Brisbane, Australia. I moved to Australia when I was 18 from New Zealand and never left.

Frankie and Taj

How did Frankie and Taj start?

Frankie & Taj came to life after my Son was born. It was in the early newborn days were the 3am feeding time was standard in our household. I was having trouble settling my Son so I wrapped him and he settled.

I started looking for more wraps to purchase online but I couldn’t find anything that I wanted. I was struggling to find wraps that had cool, bold and unique designs. I struggled to find a wrap that was any larger than small basinet sheet and I could not find quality made wraps made of organic cotton that kept their shape after the first wash.

With my newborn baby and my new-found passion, I decided I would do something about it.

Of all your life achievements to date, which are you most proud of?

Its so hard to pick just one. The achievement I am most proud of is my Son. It still blows me away every time I look at him. I can’t believe there is a mini me who has my characteristics and the same mannerisms as me.

A very close second would be creating Frankie & Taj. From no industry experience I have managed to build up a children’s fashion label. It has been a road of ups and downs but wow what a ride it has been.

Who is your role model and why?

I don’t have any one role model that I admire. I do however look up to strong influential women who have started from nothing and created their piece of paradise.

What motivates you to get out of bed in the morning?

My Family: They are what keep’s me going on those days that I feel like giving up. My fiancé is very supportive of me working towards and achieving my goals. I feel like I would be letting him down if I didn’t at least try.

How do you relax and unwind?

Going and doing a full body workout. There is nothing more relaxing than an hour class of full body strength. It may seem crazy to some but that’s how I like to relax.

How would you describe your personal style?

Comfy, casual with a hint of urban. Gone are the days of sky-high heels. Even thinking about putting on a pair of heels make my feet ache. I’m all for comfort now.

At Canningvale, home is at the heart of everything we do - a place of true comfort and relaxation. What does home mean to you?

Home to me is a place that we make memories with our friends and family. There is nothing more comforting than having friends and family over for a BBQ out on the back deck catching up, reminiscing about when we were our kids age. That is what home is to me. A place to make memories.

Quick fire questions:

Q: How would you describe yourself in one word?

A: Organized

Q: Bright or pastel?

A: Bright

Q: Beach or mountains?

A: Beach for sure

Q: Cotton or silk?

A: Cotton is life

Q: Fast or slow?

A: Slow and steady

Frankie & Taj just released their new RAD SS17 Collection. Don’t forget to check it out! www.frankieandtaj.com

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