Sleep Easy Media Release

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FOR IMMEDIATE RELEASE: 23 September 2020

Sophie Ross

Canningvale Australia

digital@canningvale.com

 

 

Australia’s first bed linen made from recycled plastic bottles

 

 

[Melbourne, Victoria] Canningvale has partnered with REKOOP to launch the Sleep Easy™ Collection, the first bed linen to be made from 40% polyester fibre sourced from recycled plastic bottles.

 

The Sleep Easy™ Collection is made from a blend of BCI cotton and polyester fibre sourced from PET bottles. The process of converting PET into polyester fibres consumes between 33 - 53% less energy than the production of virgin polyester. And because the recycled PET fibres are tagged from the beginning, there is complete traceability across the supply chain.

 

Says Jordan Prainito, Managing Director, Canningvale, “We’re always looking for innovative, creative and practical ways to make our product more sustainable. The Sleep Easy™ Collection is an example of how we’re working to source key raw materials responsibly and to reassess waste as a resource.”

 

Canningvale’s Sleep Easy Collection is available in queen and king sizes with coordinating European pillowcases. The luxuriously soft sheet sets are available in four colours, and the quilt cover sets are available in two designs. A set of queen size sheets, a quilt cover set and two European pillows contains fibres extracted from approximately 116 recycled plastic bottles.

 

Over 450 billion plastic bottles are discarded every year, which is about a million bottles a minute. If we can find ways to make a dent in that figure, then I think we’ll all sleep a little easier,” says Prainito. “I encourage Australians to give it a try, with our 100-night free trial they have nothing to lose!”

 

The best part of this recycling story? REKOOP fibres can be recycled over and over again, without compromising the quality of the fabric.

 

“This is what really excites me about the innovation, REKOOP fibres actually minimise waste and get us closer to a closed-loop system. Imagine a world where the non-biodegradability of polyester is actually a positive rather than a negative,” says Prainito.

 

The Sleep Easy™️ Collection is available online at canningvale.com and target.com.au while stocks last.

 

ENDS

 

Canningvale Fast Facts

 

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