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Towel Weight (GSM) Explained

Towelling weights are measured in GSM (Grams per Square Metre). This relates to the weight of the fabric (cotton, usually) woven into a square metre of towelling.

Whilst a heavier GSM towel will be able to store more water it does not necessarily follow that it would be more efficient in drying you.

Heavy Weight Division (700 - 800 GSM)

At this weight towels will feel lush, warm and thick when wrapped around your body.

They may last longer than lighter GSM weight towels

Medium Weight Division (450 - 600 GSM)

These towels tend to be about 10-15% less absorbent than their heavier counterparts, however after use, when wet they will dry quicker after use and are generally lighter to handle. It makes them an ideal choice for families with young children.

Light Weight Division (200 - 450 GSM)

Light weight towels tend to be made with no pile, typically with a traditional ‘Huckaback’ weave, woven with thicker cotton, giving a larger surface area to be absorbent. Of course, there are exceptions to this rule, but a towel with a pile at this weight may only last you about 3-6months of regular daily use before breaking down.