Of course we love soft, but softness doesn’t necessarily mean quality. While buyers should shy away from towels that are overly scratchy from the start (as that’s not likely to improve), softness actually isn’t an indication of quality. This is because some towel manufacturers actually add softeners to the towel’s finish so that they seem silky and soft when they’re displayed on store shelves.

Once these towels have been through the wash a time or three, that chemical softener wears away and what’s left is often a rough and uncomfortable towel.

📸 Featuring Alessia cotton bamboo rib towels

📸 Featuring Egyptian Royale cotton towels

While you want a towel set that’s soft, you also want one that’s absorbent. There is perhaps nothing so frustrating as a thick, good-looking, soft towel that repels water, rather than sucking it up. The best towel is one that wicks moisture up and away from your skin for ultimate absorbency, like our Egyptian Royale towels.

And don’t forget our Alessia Cotton Bamboo towels. Bamboo is not only super absorbent, but also moisture wicking, making Cotton Bamboo the ultimate combo for leaving you feeling completely dry after your shower or soak!

Cotton is also incredibly strong and durable. Unlike synthetic fabrics that fade and break down after repeated washes, cotton bath towel sets last. Another plus? They get softer the more they’re washed.

But, just because a towel is 100% cotton doesn’t mean that it’s a high-quality product. 100% cotton towels can still be poorly-made and likely to fall apart after a few months of use. One way to ensure that cotton bath towels are built to last is to look for ones that are made from zero-twist cotton.

Manufacturers twist yarns in their products in order to make them stronger. Zero twist cotton is naturally stronger and finer than regular cotton. This innovative weaving technique uses a special wrapping thread to hold the yarn together, creating towels that are strong and absorbent, yet surprisingly lightweight, like our Amalfitana range. By removing the thread during dyeing and washing, the cotton is left in its natural, soft state, resulting in a plush and fluffy texture that lasts wash after wash.

All of the Canningvale bath towel sets are soft and luxurious, but the zero twist cotton in this set makes them truly extraordinary. Towels made from zero twist cotton don’t suffer from the scratchiness that other towels experience after being subjected to the wash. Instead, these naturally-soft towels get softer as time goes on.

Luxury bath towel sets made from zero twist cotton are also incredibly easy to maintain. There are no special care instructions; simply wash them in cold or warm water to your preference. As with all cotton, hot water can cause shrinkage in 100% cotton bath towels, so Canningvale bath towel sets shouldn’t be washed in scalding hot water.

The only “special care” instructions really aren’t, as they’re standard for all towels. Remember to wash any new towels before you use them for the first time and wash towels separately from your other clothes. For additional softness, add one cup of white vinegar to your load of towels every month.

📸 By @nirvana.haus featuring Amalfitana cotton towels

📸 Featuring Sofi organic boucle cotton towels

No matter how well a bath towel is made, if it’s not big enough to totally wrap oneself in, post-bath, then it can’t qualify as luxury. So step up your towel game with Canningvale's collection of oversized bath towels. Amalfitana measure 65 x 135 cm, while our Sofi Organic Boucle is a generous 70 x 140 cm perfect to keep you dry, warm, and snug as you go about getting dressed.

All of Canningvale’s products are created with comfort and quality in mind, and all our items qualify for highest standards and durability. Sleek and soft, they’re the perfect accent to any home.

Our Royal Splendour towels are heavyweight, plush and super soft. These 100% cotton towels have been loved by customers for over 30 years and come in a range of colours to suit any bathroom.

And, our Alessia Cotton Bamboo collection offers a gentle touch that will pamper your skin. Made from a blend of eco-friendly cotton and bamboo, these towels are not only good for you but also for the planet.

Simply put, if you’re looking for luxury bath towels, Canningvale products leave no room for the guesswork associated with other brands. Canningvale knows elegance and quality in home goods. Ticking off all of the items on the luxury towel-buying checklist, these are new towels to truly get excited about.

📸 by @nirvana.haus featuring Royal Splendour cotton towels