These sheets get softer with every wash — here’s the explanation
11th Jun 2025
You know that feeling when you slip into bed and everything just feels right?
The sheets are soft in all the right ways, drape just-so, and somehow make your bedroom look like a magazine spread – without even trying? That’s the magic of Vintage Softwash – the softest cotton sheets that get better (and softer) with every wash.
Naturally Soft. Casually Luxe.
These are not your average run-of-the-mill bed linen. The Vintage Softwash collection is crafted from 100% cotton and a special soft-wash finish for that perfectly relaxed texture – think “I just woke up like this” chic, but for your bed. It’s the ultimate blend of comfort and casual elegance.
Cotton is a total overachiever. It’s durable, breathable, and ace at regulating temperature. So whether you’re a hot sleeper, a cold sleeper, or a “steals the doona at 2am” sleeper, these sheets have you covered (literally).
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Why They Get Softer with Every Wash
It’s not magic – it’s just really good cotton, clever construction, and thoughtful finishing.
Unlike synthetics or heavily treated fabrics that tend to wear out, our Vintage Softwash sheets are made from high-quality, 100% cotton, a natural fibre that responds beautifully to gentle care over time.
Here’s the secret: As our Founder Frank Prainito explains, “Vintage Softwash is so soft because the fabric is very balanced and the threads are low twist. When it goes in the washing machine, the threads swell, it absorbs the water, and once the water dries out, the fabric rearranges itself and settles beautifully – and that’s where the softness comes from.” You might’ve noticed the same thing with your favourite vintage tee or worn-in denim jeans – in fact, denim was designed to soften over time. It’s the same principle here: the more you use and love your sheets, the better they feel.
This is the opposite of synthetic blends, which can feel beautifully soft at first but often become rough or thin out with repeated washing.
Plus, because Vintage Softwash Sheets go through a special soft-wash process before they reach your bed, you’re skipping the “breaking in” phase. Of course, we always recommend giving your sheets a wash before first use – it enhances their natural softness and makes them feel even more inviting. No shrinking, no warping, just a natural, ever-softening finish that feels a little more luxurious every time you make the bed.
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Because Vintage Softwash sheets are made from naturally soft, 100% cotton fibres, they’re gentle on sensitive skin and better for the planet than synthetic options. Plus, they’re OEKO-TEX® certified – no nasties, no worries.
Good For You. Good For Your Sleep
Because Vintage Softwash sheets are made from naturally soft, 100% cotton fibres, they’re gentle on sensitive skin and better for the planet than synthetic options. Plus, they’re OEKO-TEX® certified – no nasties, no worries.
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Style That Feels Effortless
These sheets are all about relaxed sophistication – that naturally stylish, lived-in look that doesn’t try too hard (and doesn’t need to be ironed, ever!). Designed to be effortlessly mixed and matched, the Vintage Softwash collection is a go-to for layering tones and textures across seasons. It’s the perfect foundation for a timeless bedroom – versatile, laid-back, and always in style.
Whether your vibe is coastal calm, boho charm, minimal chic, or anything in between, Vintage Softwash adds a beautifully understated texture that looks put-together without being overly polished.
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How to Keep That Softness Going
Want to maximise that delicious softness? Here’s how to treat your sheets right:
● Wash before first use (trust us, it unlocks next-level softness)
● Use a gentle, quality detergent like our Signature Laundry Concentrate
● Avoid fabric softeners – they can coat the fibres and make them feel stiff
● Dry on a low setting or line dry for that fresh-air softness
● Add Wool Dryer Balls to reduce friction and minimise wrinkling and creasing, while maintaining softness
So if you’re on the hunt for the softest bed sheets in Australia, that feel like a warm hug and look like they’re straight off your “Casual Cool” Pinterest inspo board, look no further. Vintage Softwash is all about naturally soft comfort, easygoing style, and dreamy sleep.
Explore the Vintage Softwash Collection – and fall in love with softness that lasts.