With a fresh new look for this summer, Positana is all about style, baby! These towels are not just super soft and absorbent; they are 100% on trend too. Made from 100% cotton, and featuring terry on both sides with self-fringes at either end of the towel, Positana is just as at home in the bathroom as they are on the beach. Choose from on trend jacquard designs in fresh solid hues, or go all out retro with our checkers weave in three delicious summery colour combos. Consider it your beach fashion investment piece of the season. 

You’ll be a perfect match if you:

• Love making a (fashion) statement
• Are a laid-back beach lover
• View all Positana colours here

Also available: Positana Beach Blankets in fresh checkerboard jacquards

For those who just can’t go past the classic cabana stripe design, our Cabana range is here to make your beach days even brighter. These mid-weight towels are perfect for drying off in a flash and come in nine stunning yarn-dyed hues for a vibrant and long-lasting colour, including new additions coral, pear, emerald and sky blue.

Why choose just one when you can have them all? Perfect for families so that everyone can have their favourite colour.

You’ll be a perfect match if you:

• Understand the hype for stripes
• Enjoy a 5-star spa treatment experience with a super soft touch
• Seek timeless, classic good looks and charm
• View all Cabana colours here

Meet the quintessential beach towel - Sorrentina! With its velour front for comfy sunbathing and sand resistance and a terry loop reverse for efficient drying, it's a beachgoer's dream come true. Available in eight new designs, including bold stripes (yes, there's even a rainbow stripe), Sorrentina is your go-to beach buddy. It's a substantial weighted beach towel that will keep you company for many summers to come.

You’ll be a perfect match if you:

• Have a colourful personality
• Want to keep the sand where it belongs (on the beach!) - the sand-resistant velour is a game changer!
• Fancy a little indulgence with its super-soft velour touch on one side and quick-drying terry cotton on the other
• View all Sorrentina colours here

Got little beachgoers in tow? Capresi towels are here to make beach trips with kids a breeze. Available in a smaller size (75cm x 150cm), Capresi is perfect for smaller hands and bodies. Made from soft, combed cotton with a velour front for comfort and sand resistance, Capresi also boasts an absorbent terry reverse for post-beach drying and warmth. Choose from two new fun and fringed stripe designs - coastal blues and sherbet gelato-inspired stripes.

You’ll be a perfect match if you:

• Want to keep your child snuggly and warm when they dry off from the sand and sea
• Love a super-soft way to wrap your little rascal up and bundle them effortlessly into the car at home time
• Want the sand to stay by the sea and out of your kid’s hair, your car and your home
• View all Capresi colours here